Future-oriented Supplementary Insurance offering
Swiss Health Insurance
October 2024
Jung von Matt and Morrow Ventures: Our partnership for driving sustainable growth to success.
Almost five years ago, we laid the foundation for a strong partnership with Jung von Matt, one of Europe’s most renowned creative agencies. This partnership began with a comprehensive joint project for a Swiss insurer, where we had the opportunity to develop an innovative digital insurance product. Our work covered all steps – from B2C market entry strategy to prototyping and product validation, all the way to the development of a go-to-market strategy. For a successful market launch, we needed a partner with exceptional marketing and communication expertise to bring the product to market. Jung von Matt took on this role, and together we successfully implemented the project.
It quickly became clear that this partnership was beneficial beyond just this project, and the idea for Morrow was born. The newly launched venture opened up opportunities across the entire value chain. Together, numerous projects were successfully executed, helping Swiss companies achieve sustainable growth – through the perfect combination of strategic expertise and creative excellence.
The core competencies of Morrow
Strategic expertise and proven entrepreneurial know-how
At Morrow, we focus on creating the strategic foundation for the long-term success of our clients. By leveraging detailed market analysis, building innovative business models, implementing sustainable growth strategies, and streamlining existing structures, we help companies establish a lasting and successful market position. Our comprehensive approach spans the entire value chain, from ideation to implementation, with the goal of developing tailored strategies that ensure sustainable growth and secure market success.
Partnership
Synergies with Jung von Matt: Creativity meets Strategy
The key to our strong partnership is the seamless blend of our strengths. Together with Jung von Matt, we combine our strategic expertise with their creative brilliance. Through close collaboration, we work hand in hand: Morrow develops long-term strategies for the market, while Jung von Matt creates the creative concepts that bring them to life. From strategy to brand positioning to execution, we cover the entire value chain, ensuring every component of the Growth Momentum approach is fully optimized.
Jung von Matt creates compelling campaigns that build trust through PR, change communication, and corporate publishing. They execute precise brand strategies, design immersive brand experiences, and offer data-driven media services with innovative technologies to position companies for long-term success. They combine digital marketing with deep insights to propel both established brands and emerging hidden champions in their respective markets.
Growth Momentum
Growth Momentum - holistic growth through targeted measures
In an increasingly complex market environment, it is no longer sufficient to focus solely on individual growth drivers. Businesses aiming for long-term success need to embrace a holistic perspective, considering the synergy of various growth elements. This is where Morrow excels – alongside Jung von Matt, we create a solid foundation for sustainable growth with the Growth Momentum approach.
The Growth Momentum approach enables companies to advance strategic growth across multiple dimensions. Built around three core areas—product, market, and go-to-market—this approach requires the seamless alignment of each area to achieve measurable progress and accomplish the defined goals.
Joint Momentum
A partnership for long-term success
Our partnership with Jung von Matt demonstrates that growth doesn’t happen by chance. It is the result of strategic planning, creative execution, and a holistic understanding of market and product requirements. The Growth Momentum approach enables us to achieve sustainable and measurable growth together with our clients – through the perfect mix of strategy, creativity, and innovation.
Together with Jung von Matt, we ensure that our clients achieve not only their short-term goals but also enjoy long-term success. By perfectly aligning the different layers of growth, we generate real, lasting success, not just momentum.
References
Our References
