Future-oriented Supplementary Insurance offering
Swiss Health Insurance
Development and market launch of a customer-centric digital life insurance
Client
SOLIDAVITA
Initial Situation
Product development tailored to the target group
Solida planned to launch of a digital life insurance product in response to shifting market conditions and customer needs. The challenge was to develop a product that was not only innovative and digital but also perfectly tailored to the target group's needs. This required covering the entire value chain, from business model design to technical implementation.
Approach
Development and launch of a customer-centric business model
Together with Solida, a comprehensive target group analysis was conducted to gain a clear understanding of the needs and requirements of the target group. This foundation enabled the design of the business model and the advancement of the website and product configurator’s technical development. All steps were coordinated in close collaboration with the client to ensure that the final product was not only technically flawless but also user-friendly and market-oriented. The focus was always on creating a product that meets customer needs while highlighting Solida’s innovative strength.
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