Future-oriented Supplementary Insurance offering
Swiss Health Insurance
Strategic spin-off and scaling of a leading Gen-AI service provider
Client
aighty-twenty
Initial Situation
Development of a new Morrow Ventures
The growing demand for Gen-AI services led to the founding of aighty-twenty, a venture by Morrow Ventures specializing in the application of Gen-AI in new business models. The challenge was to build this new company and establish it successfully in the market. aighty-twenty supports organizations in the areas Educate, Strategize, Validate, and Realize to enable the efficient and effective use of AI.
Approach
Launch of aighty-twenty
In the first phase, the business model was validated, initial successes in the area of Gen-AI were achieved, and the brand positioning was defined. The second phase involved the formal spin-off of aighty-twenty, including branding development and the creation of an interactive website. The third phase focused on scaling and growing the company, with efforts to scale business models, expand the customer base, and continuously enhance the Gen-AI services.
Morrow References
Further References
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