Realignment and Website Relaunch  

In the first phase, holm°’s existing business model was thoroughly analyzed. The focus was on identifying the company’s strengths and adjusting the business model to meet the growing demands of a digital market.

• Consulting-oriented focus: A key result of the analysis was the decision to position holm° as a supplier that not only sells products, but also offers comprehensive furnishing solutions. The aim of this consultative focus was to offer customers individual solutions tailored to their needs, which would enable a stronger differentiation from the competition.
• Customer and target group analysis: A detailed target group analysis revealed that holm° should focus on design-conscious private customers as well as architects and interior designers. These groups were defined as core target audiences, as they have a particular interest in customized solutions and high-quality products.
• Competitive analysis: Alongside the focus on target groups, a comprehensive market and competitive analysis was conducted, helping to position holm° clearly in the premium segment. These insights formed the foundation for the strategic realignment and the further development of the product offerings.

In the second phase, a detailed concept for implementing the new direction was developed. The focus was primarily on digital transformation to better meet customer needs while simultaneously optimizing internal processes.

• Website relaunch and technological integration: The relaunch of the holm° website was a key measure in repositioning the brand digitally. The new website was not only designed to be visually appealing and user-friendly, but also equipped with a range of technological solutions to ensure a seamless and efficient user experience.
• The following integrations were implemented to optimize the digital transformation and business processes:
  • Architonic: To specifically target the professional customer group of architects and interior designers, Architonic was integrated as a digital catalog on the website. Architonic is a leading portal for architecture and design, providing access to a comprehensive product database that perfectly aligns with the needs of this target audience. Through this integration, B2B customers can directly access holm°’s curated selection and efficiently plan their projects.
  • Stripe: To support a seamless e-commerce experience, Stripe was implemented for holm°'s online store. This solution enables smooth and secure transactions, improves the user experience and simplifies payment processing. The integration of Stripe makes it easy for holm° to offer a variety of payment methods, thereby increasing customer satisfaction.
  • Crisp: To optimize customer interaction and provide quick online consultations, the Crisp chatbot was integrated. Crisp enables holm° to handle customer inquiries in real-time, whether for product questions or support during the purchasing process. This real-time communication helps to ensure a high-quality online consultation.
  • Calendly: Another key integration was Calendly, a scheduling tool. Through this tool, customers can directly book consultation appointments with the holm° team, whether for an in-person consultation or a digital session. This integration significantly simplifies the coordination between the consulting team and the customers, thus improving the customer experience.
  • Mailchimp: To target customers effectively and strengthen customer loyalty, Mailchimp was integrated as a newsletter solution. Through personalized and tailored newsletters, holm° can send specific content and offers to its core target audiences, enhancing customer loyalty and expanding reach.

The redesign of the website and the technological integration were accompanied by a comprehensive go-to-market strategy. The goal was to optimally position holm° in the digital market and to raise awareness of the new offering among both new and existing customers.

• Marketing and communication: A well-planned content strategy and targeted online marketing ensured that holm°’s new digital presence was effectively communicated to the relevant target groups. Through social media campaigns, Google Ads, and targeted SEO measures, visibility was significantly increased.
• Customer retention and personalized communication: With the integration of Mailchimp, an efficient email marketing strategy was developed that focuses on personalized customer engagement. Regular newsletters provide information on new products, trends, and exclusive offers, thereby strengthening customer loyalty sustainably.