Future-oriented Supplementary Insurance offering
Swiss Health Insurance
Turnaround of a business unit through repositioning and marketing optimization
Client
Clinic group
Initial Situation
Restructuring of a business unit
A renowned clinic group faced the challenge of restructuring a deficit-laden business unit. The goal was to identify various levers and implement actions in marketing and business development to achieve a turnaround.
Approach
Comprehensive repositioning
First, a new positioning was defined, and communication across all channels was established. The brand appearance was completely revamped, including a redesign of the website. The technical implementation was supported to ensure seamless integration of all elements. A benchmark analysis and pricing strategy were conducted for the entire offering. Based on customer data analysis, a retention marketing strategy was developed and implemented. Additionally, performance marketing was introduced, supported by the implementation of a dashboard for continuous monitoring and optimization of marketing efforts.
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