Future-oriented Supplementary Insurance offering
Swiss Health Insurance
Successful launch and scaling of a vew beverage in a highly competitive market
Client
Holy Hard Seltzer
Initial Situation
Unlocking market potential
In 2019, the “Hard Seltzer” beverage category was still largely unknown in the DACH region, while it had already become a billion-dollar market in the U.S. In June 2020, the first Hard Seltzer was to be launched in the DACH region with the goal of achieving substantial seven-figure revenue and establishing a foothold in a highly competitive market.
Approach
From prototype to product
Within three months, the prototype was developed and brought to market readiness, including scalable production. We supported fundraising efforts for the Seed and Series A financing rounds. A unique market positioning and strong brand presence were established in a highly competitive market. Additionally, an innovative distribution structure was created for both D2C and B2B channels, supported by an in-house sales force. Finally, due diligence was conducted to secure a strategic partner through negotiations with one of Germany’s largest breweries.
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