Introduction of a Digital General Assembly
Raiffeisen
Development of a sustainable supplementary insurance portfolio strategy for a Swiss health insurance company
Client
Swiss Health Insurance
Initial Situation
Future-Proof VVG Strategy
Rising healthcare costs, the expansion of the basic insurance benefits catalog, the shift to outpatient hospital services, and the upgrading of hospitals are just a few examples of the challenges facing supplementary insurance and the reasons why the health insurance business in Switzerland is stagnating. Following the development of a new managed-care portfolio strategy for basic insurance, this project focused on realigning the complex, partially unprofitable, and outdated VVG portfolio and creating a future-proof strategy. The aim was to ensure a customer-centric, straightforward, and profitable offering.
Approach
Strategy Development
In collaboration with the product department and actuarial team, the existing supplementary insurance product portfolio was analyzed in terms of profitability, customer structure, and sales channels. Drawing from these insights, we developed a VVG strategy that integrates the market segments and target customers identified in a previous project, aligning the portfolio to meet their needs. The strategy was reviewed across departments and stakeholders, considering diverse requirements and perspectives. Both the strategy and the roadmap prioritize action items based on available resources, anticipated impact, and associated risks.
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