Future-oriented Supplementary Insurance offering
Swiss Health Insurance
Development of positioning, branding and Go-to-Market for LUKE
Client
LUKE
Initial Situation
Start-up Support
The Zurich-based start-up LUKE has developed an innovative app for sustainable garment care. We have supported LUKE from the very first technical solution.
Approach
Go-to-Market Strategy
We supported LUKE with various go-to-market topics, from brand development and branding to the UX/UI design of the LUKE app. During the evaluation of the go-to-market strategy, crowdfunding was considered and evaluated as a potential approach. The subsequent implementation of the campaign was successful.
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